Devon, I base my buying decisions on individual stocks based on both my evaluation of whether the stock will go up and also — like you — on whether or not I support what the company does.

I’ve actually sold off nearly all my individual stocks over the last couple of years and now invest primarily in mutual funds and some real estate.

I do careful research of the company offering the stock, and I don’t base my purchase solely on what I think is profit potential, but if I think the company is ethical.

Yes, such an undertaking is huge and requires tens of millions of dollars. They had venture capital funding prior to doing their IPO. Demand Studios hired thousands of writers to write hundreds of thousands of articles.

One other thing. How easy or hard do you think it is to start a company like DM. It’s such a simple concept, but does it take huge investment?

I know I am getting off topic a bit, but it seems so simple yet they have just done their initial IPO so they must be huge!

Colin, many online marketers set up sites selling merchandise, or links to affiliate products like those on Amazon.com, and they try to drive traffic to those sites through posting lots of articles (often blog posts) on those sites, or by submitting articles to article directories like ezinearticles.com.

Some do have success with it, but it depends on the quality of the niche, how crowded it is, and the efforts of the individual marketer.

Fran, there’s no doubt that ebook sales will be a larger and larger share of all book sales. It’s quite possible that in a few years most people will be reading books on readers.

But I started out reading your article about the book sales statistics and wandered into reading several other articles! The growth of ebook sales is notable and it seems that the various iterations of Kindle like readers is going to promote even more growth in that area, don’t you think?

Fran