As far as i concern everybody has there own perception but as a blogger or content writer i think it should be very important to be in touch with those who follows you and always appreciate you…I am first time commenting on your post but before that i read lots of info-graphics of yours….Such a superb job you are doing.

Thanks for that…:)

Thank you, Mridu. I agree completely that a writer’s website should be focused on getting clients.

I think, for freelancers, it’s really essential to ask the question: What does a potential client want to see when they arrive at my website or blog, and go from there.

Thanks for the super post.

Hello John,
Absolutely agreed, even am not a Freelancer but blogging helps in building community and its the networth we can say in todays digital world.

John, I just got a question in my mind hope you can answer that..
By profession am an developer and I was about to start a Web Development company, so my question is do we need a blog on it as well? if your answer is yes then what should be the topic we will be covering on it.

I apologize the question seems out of the context but while reading the article that was what came into my mind.

Back to you!! 🙂

Well a writer must have a blog because it reflects his or her work, The writer can get the writing jobs from his blog only if he has written some good and quality content on his own blog.
However thanks for this wonderful post.

I would actually agree with Marc Schaeffer. Some of the reasons he pointed are really valid. However for me Blogging is all about self evaluation. It’s about getting feedback for yourself. For me it is really encouraging if someone even comments on my article for appreciating it.

About your view on Utilizing time for marketing, i feel blogging is just another form of marketing. Basically you are developing a kind of Portfolio for yourself. You may anytime refer it to your prospective clients.

However i may not be as experienced as you. What do you think about it?

Allen, I’ve also decided to go with lower frequency with a focus on high quality. I’m not sure how important frequency is to Google, but I think it likely is a factor.

This also addresses the ROI conundrum. Spend a good deal of your time directly marketing to your prospects, but take some time once in a while (once or twice a month) to create a new post. That way, you’re not investing a lot of time in blogging, but you are keeping your site fresh enough that the search engines are happy and you can continue to reach out to potential clients through the time vacuum.

I used to think blogging every day was essential. Now, I tend to write longer posts and less often. I still get business from it on occasion, so as long as I see results, I’ll keep doing it.