Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets.

Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets.
April 11, 2017
How market commonality and resource similarity impact
April 11, 2017
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Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets.

Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets. Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts. What is positioning and why is it important for ensuring the success of a new offering by a business?

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